CaptivateIQ

Spreadsheet-flexible commission modeling with an audited data pipeline underneath.

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About CaptivateIQ

Comp teams love spreadsheet flexibility and hate spreadsheet fragility. CaptivateIQ — founded in 2017, a Y Combinator alum — built its platform on resolving exactly that tension: the SmartGrid ELT and calculation engine keeps the grid-style modeling comp admins already know while running an audited data pipeline underneath, which is why RevOps teams can change plan logic themselves instead of filing vendor tickets. That is the genuinely no-code pitch most rivals claim and fewer deliver. From commission calculation the platform has since expanded into territory, quota, and capacity planning, ML-powered forecasting under the Catalyst name, and an Assist AI layer for natural-language plan queries.

The commercial side is quote-driven: seats are counted as admins plus payees, a one-time setup fee applies, there is no free trial, and ASC 606 reporting costs extra as an add-on. Outside estimates place teams under 50 payees at roughly $20,000-$50,000 per year with implementations running 8-12 weeks — math that makes this a mid-market and enterprise tool, not a starter one. A $100 million Series C in January 2022, co-led by ICONIQ Growth with Sequoia and Accel, valued the San Francisco company at $1.25 billion; Affirm, Amplitude, ClassPass, and Podium sit on the customer list.

Pricing

Model: Paid
Starting price: Custom quote (seat-based: admins + payees)
Notes: No published prices, no free trial; one-time setup fee plus per-seat subscription; ASC 606 reporting is an add-on. Third-party estimates: ~$20K-$50K/yr under 50 payees, median contract ~$35K/yr, implementation fees $5K+.

Key Features

SmartGrid ELT and calculation engine with spreadsheet-style plan modeling
No-code commission plan design and real-time payout statements
Territory, quota, and capacity planning
Catalyst ML forecasting and Assist AI natural-language queries
ASC 606 commission expense reporting (add-on)
Integrations: Salesforce, HubSpot, Dynamics, NetSuite, Workday, Snowflake, BigQuery, Redshift, Stripe, Zuora
Open API and SFTP data delivery

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Listing last updated: August 28, 2026